Can you benefit from selling products on Amazon in India? – The Answer is Yes.

If you are an online seller then you are probably always looking for new and better platforms where you can sell your products in order to attain bigger sales and make more money. Well, if that is the case, then this is definitely the article for you. Even though Amazon isn’t really a platform that fits in the “new” category, we have to say that it is one that online sellers overlook a lot of the time. As one of the biggest marketplaces in the world, there is definitely a lot to gain by selling on the platform, and there are also some downsides, and that is what we will be talking about today. Make sure to keep reading until the end in order to find out more about the pros and cons of selling products on Amazon in India.

MORE SALES FROM ONLINE PLATFORMS

The first and most obvious benefit from online retail on a marketplace like Amazon is the fact that you will get a ton more sales. This increase will be visible almost immediately and this is because of the fact that Amazon has a global reach like no other platform or marketplace out there. There are hundreds of thousands of sellers on this platform and there are millions of people all over the world that shop on it every single day. When you have an audience of this kind of size you are also able to target them better and to make sure that you are selling the right products in the right time and right place. You will also be able to adjust your marketing strategies accordingly to your target audience and that will help you ensure more sales, and with that more revenue.

A LOT OF COMPETITION IS BAD, BUT ALSO A GOOD THING

What we are going to talk about next is a clear example of how, sometimes, even the biggest benefit will have its own downfalls that can really affect you and your retail business. When you have a platform that is this big and there are so many people that are using it, it also means that there will be a lot of sellers selling the exact products that you are selling, and this is something that can be a big problem. The competition that you will have to deal with when you sell on Amazon is huge and a lot of the time it will even seem unfair. The truth is that Amazon has a lot of rules that you will have to follow when selling in India, but even when you do everything the way that you are supposed to be doing, it can be very hard to get ahead of other sellers. Reviews are everything and buyers rely on them a lot, so you have to be aware that the beginning will be very hard because you will most likely have no reviews. As we already mentioned, Amazon is probably the biggest marketplace that you can sell on, but that will also mean that you will have a lot of competition to deal with, and if you are not prepared to do that, then this platform isn’t for you.

A LOT OF RULES AND EXTRA PAYMENTS

Another thing that you have to do be aware of is the fact that Amazon, as we mentioned briefly previously, has a lot of rules. And if you think that you can just get away with cutting corners, then we are here to tell you that this isn’t really an option since they are sticklers when it comes to these rules. You have to be careful when it comes to the pictures that you can post, the captions that you can write and much more, and if you want to even have a chance of succeeding on the platform you have to make sure you are paying attention to every possible detail. If you make a mistake, even an honest one, Amazon have the right to shut down your store and there is nothing that you will be able to do.
Something else you may not know about is the fact that there are quite a bit of “hidden” expenses, which aren’t so much hidden, but people don’t really pay attention to them as much and we are here to tell you that you absolutely have to be prepared for them. First of all, when you sell products on Amazon there is a transaction fee on every single sale that you make, and depending on the kind of products that you sell, you may even have to pay for closing fees. Now, this may not seem like a big problem, and we have to admit that if you sell a lot of products your pocket probably won’t feel it as much, but if you are a small seller that is just starting out, then you will lose a lot of revenue and selling on the platform may not be worth it for you. There are only two plans that you can choose between, so you have to make sure that apart from being able to pay the monthly fee, you will also be able to cover all of the other expenses as well.
Amazon is a popular platform and it can really give you a lot of benefits, but it can also give you some pretty big downsides if you don’t know what you are doing. If you are still interested in selling on Amazon, despite some of the negative things that we spoke about, then the one advice that we can give you is that you should always follow the rules and that will, hopefully, make things much easier for you. We really hope that you liked reading this article and that it has helped you put things in perspective when it comes to Amazon and the way that it works. Make sure to keep this article in mind, check out Amazon and their rules for yourself, choose the right plan and you will be able to make some extra sales in India easily.